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How Pivoting during the Pandemic can be a life saver to businesses. 

The definition of pivoting is: “To turn or twist, not just a change of direction but a sudden, rapid change of direction and focus”. So, why have I started this article with a dictionary definition and what relevance does the word have to the difficulties that businesses are facing, especially those in the corporate events sector, in the midst of the Covid-19 pandemic?

The answer is that in recent weeks I started to become a little irritated as everyone was telling me that the solution to the problem is