Event Management Consultancy for iCity/HereEast

here_eastIn November 2013 EMC was asked by our longstanding client Concerto Group to assist with a report, focusing on event management,  into the feasibility of the use of the former Olympic Media Centre within the iCity estate on the Queen Elizabeth Olympic Park for events.

The scope of the event management consultancy work undertaken by EMC included a review of the potential Meetings, Incentive, Conference and Exhibition market and the broader events market for the premises, a review of the competitive landscape, recommendations for the required physical infrastructure and a review of business operating models.

At the time of the report the venue was being marketed as iCity, a TechHub for new creative industries but a rebrand had already been commissioned and the current HereEast brand was launched some months later.

EMC were retained by HereEast to advise on the requirements of the events industry for the proposed space and to assist the architects in developing them.

A lease on the event space at Here East was subsequently taken by the Smart Group, who have implemented many of the ideas set out in the EMC feasibility study.

Contact us for an initial discussion if your business needs event management consultancy.


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