The Rebranding of M&MR to Bright Vision Events





EMC, through Eddie Hoare, who chaired Motivation and Marketing Resources (M&MR) for some years, worked with the team at M&MR to completely rebrand the business. The process, which looked at rebranding under the original name, and rebranding the business under a new name, involved evaluating many names, checking their availability and suitability and refining them down to a shortlist.

EMC managed the shortlisting process, including staff and client feedback, assisted with the budgeting and worked with the team to launch Bright Vision Events.

Bright Vision Events was successfully launched in April 2016, on time and budget, and the reaction from clients was unequivocally positive. The business is growing in turnover and profitability and enquiries are at record levels.

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