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EVENTS MANAGEMENT CONSULTANCY

Unlock Your Venue’s Full Potential

E+M+C is a specialist advisory consultancy helping UK event venues enhance commercial performance through strategy, sales and marketing, yield management, systems and operations.
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Venue Experts | Guy & Mark

The UK’s Leading Venue Advisory Firm

E+M+C is a specialist consultancy for venue owners and managers across historic estates, cultural institutions and commercial properties. We combine over 75 years of collective expertise in the UK events industry to help venues become high-performing destinations. Our approach is strategic, data-led and commercially rigorous, focused on measurable improvement and long-term value.

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From Strategy to Delivery

We advise on positioning, pricing, sales and marketing, operational excellence and systems. From feasibility and launch planning to revenue growth and optimisation, we align brand, product and process to increase bookings, strengthen margins and elevate guest experience. Clients choose E+M+C for clear analysis, practical roadmaps and results that stand up in the boardroom.

Our Services

Five Pillars of Expertise

Vision & Strategy

Define market position, set clear objectives and a plan that sustains growth.

Sales & MarComms

Build pipeline discipline and targeted campaigns that convert visibility into bookings.

Systems & Infrastructure

Streamline enquiry-to-contract workflows and reporting to scale with control.

Yield & Revenue Management

Optimise pricing, packages and forecasting to maximise revenue across seasons.

People & Operations

Embed standards, training and supplier frameworks to deliver consistent excellence.

Over 75 Years' Experience

Founded by Eddie Hoare, whose 30 years in live events established the firm’s reputation, E+M+C builds on this heritage under the leadership of venue experts Alex Morrisroe, Mark Scholfield and Guy Rodger. Together they bring deep experience across historic estates, private houses, clubs, livery halls and academic institutions, with proven capability in strategic planning, sales and marketing, yield management and operational performance.

Meet the Team

Strategic Services for Venues

One-Day Venue Review
A one-day diagnostic of commercial readiness and operations, with a prioritised action plan to increase bookings, margin and guest experience.

Feasibility Study
An evidence-led appraisal of demand, proposition and returns, clarifying investment cases, phasing and risk with clear, board-ready recommendations.

Advisory Work
Ongoing strategic and operational support across sales, marketing, pricing and systems, embedding disciplines that sustain growth and protect reputation.

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Take The Venue Performance Scorecard

Answer 25 questions and we’ll send you a personalised report

This Venue Performance Scorecard has been designed to show venue owners and managers their blind spots and provide instant, actionable steps on how to improve

  • It takes just 2 minutes
  • It’s completely free
  • Receive customised results instantly
Venue Performance Scorecard
E+M+C | Venue Performance Scorecard
“

Thank you Guy for such a brilliant couple of days.

The ‘Deep Dive’ was a very beneficial and useful exercise that we are confident will open lots of doors for our business moving forward.

It was an extremely interesting and informative experience, and we would highly recommend the process to any business looking to progress to the next phase of their development.

Kate CrossCaswell House
“

Guy has provided us with support and direction which will enable us to increase profit margins from our numerous income streams.

His creative thought process when compiling the Commercial Audit was insightful, refreshing and showed a deep understanding of what is a complex business balancing the Mission of the Cathedral with the need to raise commercial income.

He has given us solutions that will provide Winchester Cathedral with sustainable financial growth over the coming years.

John BlakeWinchester Cathedral
“

Mark, thank you again for the brilliant job that you have done in transforming the Events & Experiences division within Berry Bros. & Rudd.

Your wealth of hospitality experience has driven a significant amount of change in this important sector, bringing customer focus, positivity and commerciality as well as being a generous and thoughtful coach for the team.

Lizzy RuddBerry Bros. & Rudd
“

E+M+C have provided invaluable guidance and support for our events business at Kirtlington Park.

In addition to providing a strategy report and overseeing the process of upgrading our operations, they have been great mentors for our staff.

They are keenly aware of the events marketplace and our excellent ambassadors for our business.

Peter BuxtonKirtlington Park
“

Over the past seven years, Guy has been a constant source of help and advice. Navigating the events industry and growing a business is often incredibly challenging and having someone that understands this and has been through similar trials, has been instrumental for me. I would always recommend working with Guy and hope to continue collaborating together in the future.

Holly CongdonLettice Catering

Get in Touch

Share a few details about your venue and objectives, and a senior consultant will be in touch to arrange a confidential, no-obligation consultation.