Eventz powered by PerforMind™

Increasing the value of your live event spending through measurable results Historically the assessment of the success or failure of events has been somewhat anecdotal with no real quantifiable analysis of the outcome based on clear objectives agreed in advance.

Whilst there is often much talk of ‘return on investment’, what businesses really want to know is has an event actually achieved what it set out to do? Is there way to measure their ‘return on objectives’?

Eventz powered by PerforMind™ does just that. It is an online evaluation system specifically focussed on corporate events and hospitality.

Use the power of PerforMind™ to save time and maximize your event potential.

	Clarify and meet your corporate objectives by defining specific criteria.
	Delivers a consistent process and appraisal against your own criteria. Benefit from 25 years of event industry experience by creating your own corporate objectives utilising the PerforMind™ software.
	Assess event proposals quickly and efficiently.
	Save countless hours (as much as 80% of your time) by allowing PerforMind™ to automatically evaluate each file against their criteria, awarding points accordingly.
	Measure your return on objectives to justify spending.
	Budget and expenditure analysis – ensuring better financial management. Benchmarks performance internally against other events Use quantifiable data to back up your analysis and provide clear direction for future planning.
	Use a consistent method globally
	Benchmarks externally against industry averages. Maintain a global perspective on all hospitality activity worldwide and capitalize on opportunities that reach beyond borders.
	Access all hospitality information in one database
	Builds a unique database of market intelligence. Solve tracking challenges by consolidating all hospitality information in the flexible PerforMind™ database.
	Plan future event strategy with comprehensive reports and summaries
	Analyze the data bank of results to reveal strengths and weaknesses in your event portfolio.

Eventz powered by PerforMind™ has been developed by specialist evaluation experts, Sponsorium™, who has been providing workshops, software and evaluation for the sponsorship industry for over 25 years. Currently more than 250 companies and brands have applied this method for audits, reviews and appraisals. As well as providing invaluable performance indicators to assess individual companies Return On Objectives, PerforMind™ is able to benchmark results against a wider industry overview.

Historically most event evaluation will be have undertaken during the actual event itself – client reaction, and feedback from event organisers. However PerforMind™ takes a very different approach by ensuring overall objectives are agreed and weighted in advance, providing a clear criteria for analysis after the event. This is down in a simply numerical/scorecard format which provides quantifiable data, presented in a highly visible format which can be utilised to benchmark other events.

PerforMind™ software has been hugely successful in providing in depth analysis of the sponsorship sector and now  Eventz powered by PerforMind™ has been specially developed to meet the need to provide quantative and easily accessible evaluation of the value of corporate event spending. This simple to use software allows companies to set their own objective criteria based on their own specific needs and wider corporate goals, results are automatically evaluated and performance is presented in a graphic format, comparing individual events against others internally as well as benchmarking them against industry levels.

For the first time the corporate events industry has a set of market data to benchmark and track its own performance. An industry score and index on how events proposals meet the needs of brands.

You will now have the ability to assess your current event programme, identifying those events that are not maximising their cost effectiveness, but also highlighting how these events can be improved. The software can also be used to assess new opportunities to see how their rate against your objectives and existing events.

On an industry level, performance can be tracked and compared to provide an ongoing benchmark of performance.

Parent company Sponsorium has accumulated data based upon nearly 17,000 sponsorship opportunities since January 2008, across 35 countries, and measured against the sponsorship criteria of 70 different brands.

To learn more about how EventZ powered by PerforMind™ can help your business, contact Eddie Hoare or Simon Gillespie on 01295 771 832 or email info@eventsmanagementconsultancy.co.uk to arrange a meeting.

E+M+C is the sole sales agent in the UK for Eventz powered by PerforMind™.